Lead scoring

Lead scoring is the process of building leads who are not yet ready to close a deal. Certain algorithms can be used to find out who visited your website, opened your email, clicked on a link in the email. Based on the rules, you then assign a score to the contacts. Each additional activity of the customer is associated with a shift in the score. The higher the score a contact achieves, the better it is to work with and the more business potential it means for you. The use of scoring provides the basis for not bombarding our contacts with meaningless promotional leaflets, but we remind our contacts fluently in an additional measure as a trusted advisor.