Digital transformation

Digital transformation refers to a change stemming from using digital technologies in various areas of business. Integrating technologies changes the way companies operate and redesign their products, processes and strategies. It allows companies to be more competitive in their financial environment, which keeps evolving under the influence of said new technologies. Digital transformation can help keep up with customers’s changing requirements by means of the CRM system or other products connected to artificial intelligence and customer data analytics (Business Intellingce – BI), etc.